It is widely recognised that the hosting in London of the Olympic and Paralympics Games in 2012 presents the tourism industry in England with a major long term opportunity set against some short term challenges around changing visitor patterns in 2012.
VisitEngland’s role in 2012 is to identify where public investment in English tourism will most effectively support the industry’s short and long term aspirations and to steer a joined up approach across regions and destinations in delivering key areas of activity. VisitEngland leads on marketing England in:
For more information on VisitEngland's plans for 2012 visit the VisitEngland Corporate website and get involved with the domestic marketing campaign.
Each of the regions of England, as well as London, has its own objectives around the 2012 Games and strategies to make the most of the opportunities that will arise from being the host country. Click on the links below to find out what is being planned from a tourism perspective in your area and ways you can benefit.
London is preparing for the biggest event to be hosted in the city, ever!
Wales plans to improve on and show off a great 'Croeso' or Welsh welcome.
The region plans to boost its visitor economy, as well as hosting football events.
The region plans to make the most of its involvement in the Games.