London
Tourism objectives
London & Partners is the official promotional company for London representing tourism, inward investment and higher education to domestic and international audiences. London & Partners was launch in April 2011 and has taken on the remits of the capital’s previous promotion agencies; Visit London, Think London and Study London.
The organisation's main aim is to maximise the once-in-a-lifetime opportunities presented by the Olympic and Paralympic Games in the run up to 2012 and beyond whether it is to encourage more leisure and business visitors, attract more international businesses and students or to promote the city as a global centre for sporting and cultural events.
London & Partners are running a campaign to promote the capital to domestic and international audiences from autumn 2011 to July 2012. It is crucial that the capital proactively promotes itself to potential visitors to share everything that is available in London from now until the Games.
Membership
London & Partners runs a partner membership scheme for the tourism industry. Partners include hotels, attractions, events, tour operators and many other businesses involved in tourism in the capital.
Becoming a partner is the easiest way for you to integrate with London & Partner’s plans in the run up to and beyond the 2012 Games.
Tourism strategy and plans
London & Partners has extensive plans for the build up to the 2012 Games across a number of different areas:
Travel Trade Support
London & Partners can provide information and resources for travel agents, tour operators, ground handlers, group travel organisers and coach operators who wish to include London in their 2012 programmes. A dedicated travel trade website is available and includes:
• Practical ways to sell London in 2012
• Information on non-Olympic events for visitors
• How to book accommodation
• Toolkits and practical information
Click here for more information on travel trade.
Hospitality and Hosting
The London & Partners Events Solutions team works with venues, suppliers and buyers to help win and deliver business to London.
National Olympic Committees, sponsors, sporting bodies and the media will all be looking to run hospitality and events in London during 2012 and the Events Solutions team is already working on many such accounts.
The Event Organisers section of London & Partners website has more information about opportunities for venues, event organisers and suppliers.
Click here for more information on hospitality and hosting.
Fair Pricing and Practice Charter
The 2012 UK Event Industry Fair Pricing and Practice Charter (FPPC) was launched by London & Partners and VisitBritain in 2009 and has been adopted by nearly 550 venues and suppliers within the UK events industry, and is already helping to win business for its signatories.
The first initiative of its kind to be launched across an Olympic host nation, the FPPC is designed to ensure that pricing for the period around the 2012 Games is both fair and reasonable.
Click here for more information on the Fair Pricing and Practice Charter.
Marketing
London & Partners promotes the capital directly to consumers and to the travel trade industry. Partners of London & Partners benefit from their distribution channels and marketing activities.
From Autumn 2011, London & Partners is running a global marketing communications programme under the theme “Limited Edition London” to create visitor bookings both immediately and through to the end of the Olympic and Paralympic Games in 2012.
Click here for more information about the campaign.
Media
During 2012, London will be the focus of global media attention. It’s a major opportunity to achieve publicity for your business at home and abroad.
There are many publicity resources available at London & Partners online media centre including a photographic and film library, latest news, facts and figures and briefings on the Games.
The communications team at London & Partners will be hosting journalists with leisure, trade or business backgrounds in the build up to the Games. Contact the press team if you are interested in hosting press, have a great story to tell or would like to know more. press@londonandpartners.com
London & Partners is leading on the development of a London Media Centre which will host journalists during Games-time, and is also looking for venues or locations with iconic views of the city. Contact the PR team for more details.
Major events
If you are looking to stage a major sporting or cultural event in London, or you are involved in major events as a sponsor or partner, the major events team at London & Partners should be your first port of call.
The major events team is working to ensure London is a place that creates, develops and attracts world class major events for the benefit of London's residents, businesses and visitors in the years up to and beyond 2012.
Click here for more information on major events.