VisitEngland has launched the most comprehensive business case for accessible tourism in England. The booklet, entitled ‘At your service’ (click to download), reveals a lucrative market worth over £2 billion. Tourism Minister John Penrose endorses the booklet and says: “Improving accessibility is a real opportunity for many businesses. This booklet provides hard facts and figures outlining the potential benefits of catering to this market, together with clear steps for operators to improve their offer. I hope it will help to achieve a lasting legacy for the London 2012 Olympic and Paralympic Games.” The booklet contains an easy to follow ‘Map through access’ showing how to get started, and how to make small adjustments to facilities, provide useful information on accessibility and understand the needs of disabled people. VisitEngland provides a number of tools and resources to help tourism operators accommodate people with access needs including the ‘At your service’ booklet, available to view and download at www.visitengland.org/access.
Click here to go directly to 'At your service'.
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