Appealing to UK visitors with the 'Best of Britain' App

    Best of Britain app

    VisitBritain in partnership with Worldwide Olympic Partner Samsung recently launched the Best of Britain mobile application for Samsung Galaxy S Tablet and Note devices.
     
    Smartphone usage is expected to increase further in 2012, so a mobile app provides a simple solution for showcasing the diverse range of museums, attractions, restaurants, bars, arts, entertainment and nightlife the UK has to offer. Samsung and VisitBritain plan to supplement The Best of Britain app with content about the Olympic Torch Relay and Olympic and Paralympic venue destinations. It is expected that through delivering rich, compelling content directly to the handset, an opportunity is created for visitors to maximise their experience in the UK, all at the touch of an app.  The initiative is yet further evidence of VisitBritain’s continued focus on attracting more visitors to the UK before, during and after London 2012.

    Sunny Hwang, Vice President & Head of Worldwide Sports Marketing, Samsung Electronics commented, “This is a perfect example of an Olympic Worldwide Partner and the Host Country tourism board working together to create a more fulfilling Games experience for the millions of people who will be touched by the London 2012 Olympic Games this year.

    Laurence Bresh, Director of Marketing at VisitBritain commented: “The launch of the Best of Britain app brings a unique insight into Britain in 2012 to Samsung device owners across the world. We expect that the events of London 2012, from the Olympic and Paralympic Games to the Queen’s Diamond Jubilee, will inspire many to come to Britain, and we know that those already planning their visits will find the Best of Britain App to be invaluable both before they travel and when they arrive.”

    The Best of Britain App Key Features include;
    • Near Me – Never again will you miss an experience that’s right in front of you or not far away
    • Eating & Drinking – Hungry, thirsty, vegetarian, pescatarian, search the best in British cuisine and use the map to direct you straight there
    • Search – Whether it’s the finest British tea or the best place to hire a surfboard, everything is available at the slide of a screen
    • Destination Guide - An in-depth guide to the hundreds of must-see villages, towns and cities around the UK
    • Top 10 – Rely on dozens of Top 10 lists to discover the best shops, restaurants, bars, and explore the very best of your favourite activities

    To showcase the full experience available through the Best of Britain app, Samsung and VisitBritain have created a demonstration video to illustrate the features of the app in a fun and informative way to encourage visitors to create an enriching British experience. View the video at www.visitbritain.tv.

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