2012 - Great reasons to sell London & Britain

    Reasons to visit in 2012

    Britain will be operating 'business as usual' throughout the whole of 2012 and there will a fantastic tourism offering for visitors before, during and after the 2012 Games.

    To help you convey this message to your clients, customers and international travel trade partners, we have developed the 2012 - Great Reasons to sell Britain & London fact sheet.  This short sales piece outlines 10 compelling reasons why UK tourism businesses and overseas operators should be selling Britain as a leisure & business destination throughout the whole of 2012. 

    It is now translated and localised for the following markets, click on the links to download:Canada, ChinaCzech Republic, DenmarkFrance, Germany, Greece, Hungary, Italy, JapanMexicoNorway, Poland, PortugalRussia, South KoreaSpain, Sweden, Thailand and the U.S.A

    Please feel free to print this off and distribute widely to your partners and contacts. 

    Here is a summary of the Great Reasons:

    Reason 1: 2012 is shaping up to be a great year of cultural and sporting events in Britain, and the world is invited 
    From outstanding classics like the Edinburgh Festival to the one-off celebrations in June for HM the Queen’s Diamond Jubilee, Britain will also see the culmination of its 4 year Cultural Olympiad in 2012, making this an exceptional year to experience British culture and events.

    Reason 2: Visitors arriving in Britain during 2012 can look forward to a fantastic welcome
    The UK industry is uniting behind a ‘Welcome to Britain’ campaign which aims to improve the experience of visitors at every stage of their journey including enhanced facilities and procedures at airports and world class customer service throughout the capital.

    Reason 3: Exceptional value for money
    Based on current exchange rates Britain represents exceptional value for money for forward buyers from the US, Asia and Euro-zone. Special offers on products like Oyster cards and attractions from visitbritain.com and visitlondon.com will make Britain even more affordable.

    Reason 4:  A wide variety of accommodation options across the country
    London’s hotel room supply is forecast to increase by 12% between now and 2012, taking the total hotel room supply in the capital to over 123,000 by Games time and contributing to a total stock of over 140,000 rooms. England already has a known accommodation stock of 1,201,376 bed spaces[ 593,000 rooms] from simple and comfortable through to luxury options.

    Reason 5: Britain is at the heart of the global transport network, boasting some of the world's most connected gateways
    London’s five airports form a global aviation hub serving 637 airports around the world and welcoming 65,000 visitors a day into Britain. St Pancras Station is the spectacular gateway for Eurostar rail services and further demonstrates Britain’s capacity, ease and expertise in managing arrivals.

    Reason 6: Getting around Britain and London during 2012 will be as easy as ever
    Visitors to can enjoy substantial savings on bus, Tube, light railway and tram journeys with London’s famous Oyster Cards whilst overseas visitors can ride the rails to any destination in Britain with the excellent value for money BritRail passes.

    Reason 7: It's business as usual for visits and events
    Britain’s hospitality, transport and security industries are well used to servicing large events all over the UK. The seven year lead time to the Olympic & Paralympic Games has given our industries plenty of time to be ready to accommodate the Games as well as normal year on year business.

    Reason 8: Britain is committed to fair pricing and practices in 2012
    Over 350 venues and hospitality suppliers have already signed a Fair Price and Practice Charter by which they undertake that their pricing to be offered during the period of June 1st to September 30th 2012 will be fair and reasonable.

    Reason 9: Visitors, Games visitors, and locals alike - London will be everyone's city
    The Olympic Park and the majority of the Games will take place in East London, with little impact on popular tourist sights in London’s West End and surrounding area. July and August are traditionally quiet months on the London’s transport network. Daily commutes and ‘rush hours’ subside as Londoners take time off to coincide with school holidays.

    Reason 10: Everyone can enjoy the unique atmosphere of the Olympic and Paralympic Games
    The spirit of the Games will come not just to the Olympic Park but to all the streets of London, creating an unforgettable time to be in Britain.  If you don’t have tickets you can still connect with the games across the UK through the Olympic Torch Relay, and Paralympic Torch Relay, at free events such as the Marathon, Triathlon, and road cycling event and at any one of 18 Live Sites across the country where sporting events will be broadcast on big, public screens.

    For the full list, click here.

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