Over 95% of the UK population will be within just 10 miles of the Olympic Flame

Lit in Greece, the Olympic Flame arrives in the UK on 18 May 2012.

The 70-day relay, presented by Coca-Cola, Lloyds TSB and Samsung, will start at Land's End on the morning of 19 May 2012. On leaving Land's End, the Olympic Flame will travel an estimated 8,000 miles before arriving at the Olympic Stadium for the Opening Ceremony on 27 July 2012. For more information visit the London 2012 website.

As with the Games themselves, the arrival of the Olympic Flame can be considered on two levels - business it will attract on the day and perhaps more significantly the promotional value which pays dividends in the weeks, months and years ahead.

Start planning how you can celebrate the arrival of the Torch in your community. Tourism businesses are encouraged to read bespoke guidelines to referring to the Games published by London 2012, including a section on referring to the Torch Relay on page 10.

The London 2012 Paralympic Torch Relay will take place from 24 - 29 August 2012. Four separate flames will be lit in London, Greater Belfast, Edinburgh and Cardiff before they are united to make the Paralympic Flame in Stoke Mandeville

There will be a 24-hour Torch Relay to journey the Paralympic Flame to London for the Opening Ceremony of the Paralympic Games.

You can join in the celebrations by attending Flame Festival evening events at the following locations@

Saturday 25 August - Greater Belfast
Sunday 26 August - Edinburgh
Monday 27 August - Cardiff
Tuesday 28 August - Stoke Mandeville

For more information visit the London 2012 Games website.